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    Exam 7: Processes, Organizations, and Information Systems
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    Which Phase of the Customer Life Cycle Focuses on Increasing
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Which Phase of the Customer Life Cycle Focuses on Increasing

Question 36

Question 36

Multiple Choice

Which phase of the customer life cycle focuses on increasing the value of existing customers by selling them more product?


A) marketing
B) customer acquisition
C) relationship management
D) loss/churn

Correct Answer:

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