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Having a Budget That Directly Links Employee Bonuses with Sales

Question 16

Multiple Choice

Having a budget that directly links employee bonuses with sales targets may lead to:


A) a culture among sales staff where sales targets are to be achieved regardless of the consequences.
B) a change of focus of sales staff away from that of customer satisfaction.
C) unfavourable variances in budgeted expenses.
D) all of the above.

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