Fruit-Of-The-Plant Seed Company Is Engaged in the Agricultural Seed Industry

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The Answer is Section 7 of the Clayton Act prohibits the type of action by Bubbly suggested in this question-a horizontal merger that would increase market concentration. Other factors include the overall concentration of the relevant market, that market's history of tending toward concentration, and whether the merger is apparently designed to establish market power or restrict competition. Based on the facts stated in the question, most of these factors are present.
Thus, the major antitrust law being violated is Section 7 of the Clayton Act. Section 7 pro?hibits any person or business organization from acquiring the stock or assets in an?other business where the result would be a significantly increased market share and the effect would most likely be to substan?tially lessen competition. The removal of a competitor who controls 35 per?cent of the market (GreatGro) combined with the 40 percent held by the acquiring company (Fruit-of-the-Plant) definitely could drive out the remaining small competitors and be a barrier to future entrants into this market. Either the U.S. Department of Justice or the Federal Trade Commission could file for di?vestiture of the resulting firm if these parties were to merge.

Fruit-Of-The-Plant Seed Company Is Engaged in the Agricultural Seed Industry

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Fruit-Of-The-Plant Seed Company Is Engaged in the Agricultural Seed Industry

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