Which of the Following Does Not Describe How Customers Evaluate

Multiple Choice

Which of the following does not describe how customers evaluate services in a manner that differs from the way they evaluate goods?

A) Customers rely on more information from personal sources.
B) Customers perceive greater risks.
C) Customers cannot form a priori expectations of expected service quality.
D) Dissatisfaction often results from a customer's inability to properly co-produce the service.