Rebecca Sear,Marketing Director of a Regional Restaurant Chain,is Directing a Study

Multiple Choice

Rebecca Sear,Marketing Director of a regional restaurant chain,is directing a study to identify and assess the in-dining experience of the customers at one of the restaurants.She directs her staff to design a web-based market survey for distribution to all of the restaurant's 100 customers who enjoyed a meal during the past 6 months.For this study,the set of 100 customers is ________________.

A) a parameter
B) a sample
C) the population
D) a statistic
E) the frame