-BigShots,Inc

Multiple Choice

-BigShots,Inc.is a specialty e-tailer that operates 87 catalog Web sites on the Internet. Kevin Conn,Sales Director,feels that the style (color scheme,graphics,fonts,etc.) of a Web site may affect its sales. He chooses three levels of design style (neon,old world and sophisticated) and randomly assigns six catalog Web sites to each design style. In Kevin's experiment "sales at a Web site" is _______.

A) a blocking variable
B) a concomitant variable
C) a treatment variable
D) the dependent variable
E) the independent variable