Melissa Rossi,Product Manager at National Consumers,Inc

Multiple Choice

Melissa Rossi,Product Manager at National Consumers,Inc.(NCI) ,is evaluating alternatives for introducing a new package for toothpaste. She has identified four alternative markets,and has constructed the following table which shows NCI's rewards (in $1,000,000's) for various levels of acceptance by the markets and their probabilities. If Melissa uses the EMV criterion,the appropriate choice would be: ________.

A) Northeast Only
B) Southeast Only
C) National
D) None (don't introduce the new package)