Multiple Choice
A teen consumer products firm notes that there were 30 million babies born between 1990 and 2002.The firm also recognizes that because of more single parent homes and dual-earner households,these young consumers are making many more purchase decisions.Beginning the process of marketing to that group of young consumers would be an example of which of the following?
A) determining if the information exists
B) using symptoms to clarify a problem
C) recognizing an opportunity
D) stating research objectives
E) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
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