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    Marketing Research Essentials Study Set 1
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    Exam 3: A: Problem Definition and the Research Process
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    Managers May Have the Ability to Look Up Previous Research
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Managers May Have the Ability to Look Up Previous Research

Question 46

Question 46

Multiple Choice

Managers may have the ability to look up previous research projects if their company has a sophisticated __________.


A) pilot study
B) experience survey
C) Intranet
D) situation analysis
E) none of the above

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