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    Marketing Research Essentials Study Set 1
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    Exam 3: A: Problem Definition and the Research Process
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    When Retailers Monitor Consumer Shopping Behavior by Using Scanner Technology,this
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When Retailers Monitor Consumer Shopping Behavior by Using Scanner Technology,this

Question 53

Question 53

Multiple Choice

When retailers monitor consumer shopping behavior by using scanner technology,this is an example of _______.


A) survey research
B) observation research
C) experimental research
D) cause-effect research
E) none of the above

Correct Answer:

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