The President of a Small State College Commissions a Marketing

Essay

The President of a small state college commissions a marketing research firm to determine why the college's enrollment has been declining.The President contends that the college is under funded by the state,compared with other colleges of the same size.The research firm does a study and finds the main reason that enrollment is declining is the lack of relationships between faculty and students.Why might the President not be motivated to use the results of the marketing research study?