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    Marketing Research Essentials Study Set 1
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    Exam 8: A: Primary Data Collection: Observation
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    Observational Research Is Most Effective If the Observed Behavior Occurs
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Observational Research Is Most Effective If the Observed Behavior Occurs

Question 10

Question 10

Multiple Choice

Observational research is most effective if the observed behavior occurs _______.


A) intermittently
B) infrequently
C) rationally
D) frequently
E) none of the above

Correct Answer:

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