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Companies Who Are Trying to Decide Whether or Not to Advertise

Question 13

Multiple Choice

Companies who are trying to decide whether or not to advertise their products or services on billboards along Route 44 in St.Louis rely on what type of information to make this decision?


A) A contrived situation
B) GSR research
C) Mystery shopping
D) One-way mirror observation
E) Traffic counters

Correct Answer:

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