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    Marketing Research Essentials Study Set 1
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    Exam 9: A: Primary Data Collection: Experimentation and Test Markets
  5. Question
    In an Experiment Where the Marketer Is Interested in Finding
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In an Experiment Where the Marketer Is Interested in Finding

Question 45

Question 45

Multiple Choice

In an experiment where the marketer is interested in finding out the impact of shelf position on a product's sales,the shelf position is considered the __________variable.


A) correlation
B) dependent
C) independent
D) concomitant
E) none of the above

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