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  3. Study Set
    Marketing Research Study Set 2
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    Exam 9: Primary Data Collection: Experimentation and Test Markets
  5. Question
    The Extent to Which a New Product Takes Away from the Innovative
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The Extent to Which a New Product Takes Away from the Innovative

Question 2

Question 2

True/False

The extent to which a new product takes away from the innovative company's present business is referred to as cannibalization.

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