When Wendy's Tracks the Profits of Its "Single Hamburger" Versus

Multiple Choice

When Wendy's tracks the profits of its "single hamburger" versus a test market result of a new product (a hot dog) to determine the impact on profits of adding the hot dog to the menu,Wendy's is testing for a(n) :

A) quasi-effect.
B) contamination effect.
C) multiple time-series effect.
D) cannibalization rate.
E) one-shot effect.