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    Marketing Research Essentials Study Set 1
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    Exam 10: A: The Concept of Measurement
  5. Question
    A Scale That Gives You a Different Weight Every Time
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A Scale That Gives You a Different Weight Every Time

Question 39

Question 39

Multiple Choice

A scale that gives you a different weight every time you step on suffers from poor:


A) face validity.
B) construct validity.
C) split-half validity.
D) Reliability.
E) none of the above

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