Multiple Choice
Suppose you were evaluating preferred attributes in an automobile.You are to distribute 100 points in terms of how important each attribute is to you,as follows:
____styling
____handling
____horsepower
____towing capability
____economy
100% TOTAL
This scale illustrates which kind of technique?
A) constant sum
B) purchase intent
C) rank order
D) semantic differential
E) none of the above
Correct Answer:

Verified
Correct Answer:
Verified
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