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Suppose You Were Evaluating Preferred Attributes in an Automobile

Question 17

Multiple Choice

Suppose you were evaluating preferred attributes in an automobile.You are to distribute 100 points in terms of how important each attribute is to you,as follows:
____styling
____handling
____horsepower
____towing capability
____economy
100% TOTAL
This scale illustrates which kind of technique?


A) constant sum
B) purchase intent
C) rank order
D) semantic differential
E) none of the above

Correct Answer:

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