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    Exam 11: Using Measurement Scales to Build Marketing Effectiveness
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    ___________ Are Truly the Essence of the "Human Change Agent
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___________ Are Truly the Essence of the "Human Change Agent

Question 34

Question 34

Multiple Choice

___________ are truly the essence of the "human change agent" that all marketers strive to influence.


A) Morals
B) Ideals
C) Attitudes
D) Perceptions

Correct Answer:

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