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    Marketing Research Essentials Study Set 1
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    Exam 13: Basic Sampling Issues
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    The List of People from Which the Researcher Plans to Select
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The List of People from Which the Researcher Plans to Select

Question 12

Question 12

Multiple Choice

The list of people from which the researcher plans to select a sample of potential
Respondents is called the:


A) sampling frame.
B) area sample.
C) convenience sample.
D) population.
E) sample.

Correct Answer:

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