Customers Making Large Contributions to the Profitability of the Company

Multiple Choice

Customers making large contributions to the profitability of the company should ________.

A) be treated the same as other customers because all customers are important
B) receive a higher level of attention from the company than less profitable customers
C) be charged higher prices for the same products than less profitable customers
D) not be offered the volume-based price discounts offered to less profitable customers