Which of the Following Explains the Cost-Plus Approach to Pricing

Multiple Choice

Which of the following explains the cost-plus approach to pricing decisions?

A) arriving at a price for the product based on the competitive pricing prevalent in the market
B) arriving at a price based on the perceived value to a customer given the cost of design and added features
C) arriving at a price based on the demand and supply trends in the market
D) arriving at a price that earns a target return on investment