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Roberto Inc

Question 24

Multiple Choice

Roberto Inc., operates a chain of luxury hotels in the Asia-Pacific region. It charges $150 for one night stay. However when 90% of the rooms are occupied, Roberto charges a premium of 20% on room tariff for the remaining rooms. What pricing method has Roberto Inc. adopted?


A) customer-preference pricing
B) seasonal-load pricing
C) peak-load pricing
D) capacity pricing

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