Multiple Choice
You are the CEO of Company A and you are using an industry leader (Leader Company) for benchmarking.Company A is much smaller than Leader Company in terms of total assets and total sales revenue.You should compare the:
A) gross profit of Company A to the gross profit of Leader Company.
B) net income of Company A to the net income of Leader Company.
C) net sales of Company A to the net sales of Leader Company.
D) net income to net sales ratio of Company A to net income to net sales ratio of Leader Company.
Correct Answer:

Verified
Correct Answer:
Verified
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