Why Must Successful Managers Recognize Opportunities and Threats in Their

Multiple Choice

Why must successful managers recognize opportunities and threats in their company external environment?

A) If they miscalculate the market, opportunities will be lost.
B) If they misread the market, they are likely to become rich.
C) If they identify all of the environmental threats, they are guaranteed to acquire large market share.
D) If they identify all of the environmental opportunities, they are guaranteed to acquire large market share.