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    Exam 2: Analyzing the External Environment of the Firm: Creating Competitive Advantages
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    An Automobile Manufacturer Acquires a Rental Car Company
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An Automobile Manufacturer Acquires a Rental Car Company

Question 31

Question 31

Multiple Choice

An automobile manufacturer acquires a rental car company.This is an example of


A) backward integration.
B) forward integration.
C) economies of scale.
D) product differentiation.

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