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    Strategic Management
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    Exam 2: Analyzing the External Environment of the Firm: Creating Competitive Advantages
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    End Users Are Not
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End Users Are Not

Question 19

Question 19

Multiple Choice

End users are not


A) the final consumers in a distribution channel.
B) the first customers in a distribution channel.
C) likely to have greater bargaining power because of the Internet.
D) usually the C in B2C.

Correct Answer:

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