Primark,a Fashion Retailer,has Found a Way to Keep Its Cost

Multiple Choice

Primark,a fashion retailer,has found a way to keep its cost structure lower than its rivals by leveraging streamlined logistics,a low marketing budget,and negotiating bargain prices from its suppliers.They are using a(n) ________ strategy.

A) differentiation
B) overall cost leadership
C) focus
D) broad differentiation