When Firms Expand into Global Markets,they Are Faced with the Choice

Multiple Choice

When firms expand into global markets,they are faced with the choice of reducing costs and/or adapting to the local market.When high pressures exist to lower costs,companies should choose a(n) ________ strategy or ________ strategy in order to compete in the global marketplace.

A) global; transnational
B) global; multidomestic
C) international; multidomestic
D) international; transnational