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Panasonic Entered the Market in China and Found That It

Question 35

Multiple Choice

Panasonic entered the market in China and found that it needed to balance global integration with local adaptation.It set up a Lifestyle Research Center in China to interpret data on customer wants and needs.This is an example of a company using ________ strategy.


A) an international
B) a multidomestic
C) a single country
D) a transnational

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