Opportunities Can Be Found Through a Structured Search Process

Multiple Choice

Opportunities can be found through a structured search process.The example of Ancient Ales with their innovative line of craft beers demonstrates which of the following types of structured search?

A) Identify frustrations with current products or processes.
B) Talk to people who know including suppliers, customers, frontline employees.
C) Borrow ideas from other markets.
D) Find historical ideas and re-purpose them.