Shakespeare & Co

Multiple Choice

Shakespeare & Co.was reimagined in 2015 to meet the current needs of the market when Dan Neller purchased the NY bookstore.He provided a place to find the hottest books,the ability to print more obscure titles,and a rare level of service that made the store feel like a destination.He used which generic strategy to achieve competitive advantages?

A) overall cost leadership
B) differentiation
C) focus
D) low cost leadership