A Firm Is Considering a Large Price Cut on Its

Multiple Choice

A firm is considering a large price cut on its leading product to gain market share.One executive strongly disagrees with the price cut.He observes that they are in the same marketplace as their rivals and do not have any competitive advantages in their cost structure.If they cut prices,their competitors will likely do the same.The result is that everyone will make less money.These arguments are an example of a

A) strategy of co-opetition.
B) strategy of forbearance.
C) hardball strategy.
D) weakness strategy.