Former GVO Marketing Director,David Lieberman,tells a Story About a New

Multiple Choice

Former GVO marketing director,David Lieberman,tells a story about a new product idea proposed by a creative person.The idea was loved by everyone except a high-ranking manufacturing representative who rejected the idea because the new proposal involved a color change which he implied would create a spare-parts problem.Because his experience in manufacturing involved cost cutting,lean inventories and focus,he could not conceive of how this new product proposal would be good for innovation.This is an example of what kind of organizational barrier?

A) vested interests in the status quo
B) personal time constraints
C) behavioral barrier
D) systemic barrier