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Ten Tree Apparel Ten Tree Apparel Is a Regina-Based Company Devoted to Producing

Question 59

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Ten Tree Apparel
Ten Tree Apparel is a Regina-based company devoted to producing all its clothing responsibly and locally.It uses only 100 percent organic cotton and unprocessed hemp to create premium-priced contemporary clothing that is unique.Ten Tree Apparel's clothing comes with a distinctive environmental bonus.For every piece of clothing a customer purchases,Ten Tree Apparel plants ten trees.The brand believes in a social enterprise model of business that can inspire a new group of consumers to tackle environmental challenges through reforestation efforts.

Ten Tree Apparel is most likely to gain a sustained competitive advantage through its people by using which of the following programs?


A) market niche with lower cost
B) broad differentiation
C) low-cost provider
D) market niche with differentiation

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