Swimco Swimco Is a Beach- and Resort-Wear Retailer Based in Calgary,Alberta,with

Multiple Choice

Swimco
Swimco is a beach- and resort-wear retailer based in Calgary,Alberta,with operations in 22 retail stores across Western Canada.In 2014,it launched its web store.It believes that everyone deserves to feel good in a swimsuit.Swimco provides a unique "fit expert" customer service that permits the store to support a customer value-pricing strategy.To achieve this strategy,the product is a unique mix-and-match swimsuit design that gives customers the ability to create a swimsuit that fits perfectly.The company also provides a real-time "live chat" that is staffed with experienced fit consultants so customers always receive quality service.
It is particularly important for Swimco to define and develop the behaviours necessary to achieve their organizational capabilities of innovation and customer care.What theory is Swimco applying to its strategic management?

A) behavioural perspective
B) resource-based view
C) human capital
D) ​strategic management