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State Lottery Commissions Capitalize on the Availability Heuristic by Running

Question 44

True/False

State lottery commissions capitalize on the availability heuristic by running many TV commercials showing that lucky person who won the $100 million Powerball jackpot. A vivid memory is created in the viewer, which leads him or her to make an inaccurate estimate of the likelihood that the event will happen to him or her.

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