Multiple Choice
A television commercial for a new camera features a handsome man taking photographs of beautiful women in bikinis on a California beach. This commercial uses _____ conditioning techniques, following an approach to advertising that was pioneered by _____.
A) operant; B. F. Skinner
B) classical; John B. Watson
C) operant; Edward L. Thorndike
D) classical; Ivan Pavlov
Correct Answer:
Verified
Correct Answer:
Verified
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