Why Did Businesses Adopt the Marketing Approach

Multiple Choice

Why did businesses adopt the marketing approach?

A) Mass markets required mass advertising,which is what marketing does.
B) There was pent-up demand after World War II.
C) Competition between businesses became greater than ever.
D) Production costs got to be about as low as they were going to get,thus profit would not improve.
E) The competition for sales representatives increased as employees became very intense.