Multiple Choice
The Organic Trade Association partnered with Free Range Graphics to produce a 5-minute on-line spoof of the latest Star Wars movie.The film was then passed around the internet by consumers who favour organic foods.This is an example of
A) a strategic alliance.
B) viral marketing.
C) outsourcing.
D) business process management.
E) none of these.
Correct Answer:
Verified
Correct Answer:
Verified
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