Silky Soap Co

Multiple Choice

Silky Soap Co.recently received complaints that its product (which was recently reformulated to use reduce costs) is causing users to experience skin rashes.Which of the following is NOT a strategic option to deal with the problem?

A) Accept blame for the problem and assure the public that it will be corrected immediately.
B) Ignore the problem and hope it will go away.
C) Offer an apology and recall the product.
D) Deny that the company's product is at fault but pull it from the market anyway.
E) Monitor the internet for negative publicity and take additional steps as necessary.