Bob's Barbecue Has Expanded Its Operations to Include Several Foreign

Multiple Choice

Bob's Barbecue has expanded its operations to include several foreign countries. Bob has given individuals or organizations in those countries exclusive rights to market Bob's products. He has shared his secret recipe and trade secrets on how to produce the products. In return for this, Bob will receive a percentage of the revenues generated in each of the countries. Bob's arrangements are best described as a(n)

A) licensing arrangement.
B) independent agent.
C) strategic alliance.
D) direct investment.
E) branch office.