A Company Selling Fashionable Clothing in Country X Is Very

Multiple Choice

A company selling fashionable clothing in country X is very successful in its home country,but it wants to start selling its products worldwide.The COO thinks that the company should adopt a standardized marketing approach throughout the world.Which of the following would support the COO's position?

A) Long production runs of the same items would allow the company to save money.
B) Different cultures vary in how they perceive clothing made in country X.
C) The company has had problems achieving a consistent marketing strategy in country X.
D) The company will be facing strong competition from other brands in various countries throughout the world.
E) The company has a big marketing budget to support advertising.