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    Exam 5: The Global Context of Business
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    Estee Lauder Launched an Italian Cosmetics Line That Failed Due
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Estee Lauder Launched an Italian Cosmetics Line That Failed Due

Question 14

Question 14

True/False

Estee Lauder launched an Italian cosmetics line that failed due to lack of familiarization with that foreign market.This is a prime example of the risk involved in doing business internationally.

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