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    Exam 15: Understanding Marketing Processes and Consumer Behaviour
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    The Best Way to Segment the Market for Umbrellas Is
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The Best Way to Segment the Market for Umbrellas Is

Question 19

Question 19

Multiple Choice

The best way to segment the market for umbrellas is probably by


A) geographics.
B) product-use.
C) psychographics.
D) random selection.
E) demographics.

Correct Answer:

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