Bubbly Inc

Multiple Choice

Bubbly Inc.has decided to introduce a new line of energy drinks.It does not have the financial resources to widely promote its new product line,but it can make a real impact if it carefully chooses a specific market segment.The CEO of Bubbly thinks the best idea is to market the product to young males,but the VP of Marketing thinks that targeting female professionals is much more likely to lead to success for the new product line.If the following facts were known,which one would support the CEO's position?

A) Bubbly determines that producing the new line of energy drinks will be more profitable than expanding internationally.
B) As a group,young males consume more energy drinks than any other market segment.
C) On a cost-per-ounce basis,energy drinks cost more than other popular beverages.
D) Several of Bubbly's competitors have recently tried to associate their product with positive social causes.
E) Different companies define "young" differently.