For a Company That Sells Energy Drinks,which of the Following

Multiple Choice

For a company that sells energy drinks,which of the following issues would be LEAST relevant when evaluating the desirability of the young male market segment?

A) The percentage of young males in the general population
B) Attitudes that members of this group have about companies that sell energy drinks
C) The consumption of energy drinks by young males compared to the consumption patterns of other groups
D) The likelihood of targeting young males if an energy drink company were producing a different product
E) A company's reputation for social responsibility when young males purchase energy drinks