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After Asking People About Their "Desired Scent Experience," Procter

Question 227

Multiple Choice

After asking people about their "desired scent experience," Procter & Gamble developed Febreze Scentstories, a product that gives off 5 different scents every 30-minutes. They did this after using what approach to data gathering?


A) Video mining
B) Observation
C) Experimentation
D) Focus groups
E) Surveys

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