Skelton Corp

Multiple Choice

Skelton Corp.is thinking about using a standardized marketing approach to sell its products internationally.The CEO thinks that this will help to control and plan production better.Which of the following points about using a single marketing approach would strengthen the CEO's argument?

A) The company will sell in the same way to different countries regardless of culture.
B) A single marketing approach will allow for simplification of inventory and quality control processes.
C) The company will have to hire more employees at headquarters.
D) The company will be locked in to one marketing strategy for the long term.
E) More extensive managerial oversight in sales will be needed.