Which of the Following Is Not True of the Small

Multiple Choice

Which of the following is not true of the small business marketing mix?

A) A clever marketing campaign will create success for a product that few consumers want or need.
B) A small business must have a clear picture of their target market's needs and wants.
C) Small business pricing errors usually result from a failure to estimate operating expenses accurately.
D) Smaller companies may have advantages over larger companies in distribution.
E) Successful small businesses plan for promotional expenses as a part of start-up costs.